Faith&FamilyNews - Flipbook - Page 11
Three CÕs That Build
Long Term Income
CONSISTENCY:
This is foundational. Customers need to know they can depend on
what you say you will do. Consistency builds creditability and sales.
CLARITY:
Say what you mean. The word clarity means, Òthe quality of being
clear and easy to understand.Ó This applies to all marketing.
CERTAINTY:
Certainty is your job. True story! An email appeared in my inbox
advertising a product I needed. I emailed, but no response. I phoned
and a person answered. The salesman asked no questions, but rather
went into a two minute Þlibuster on a product I had no interest in. I
bought the needed product from someone else.
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